# Hoodie Hoo

> Comprehensive fact sheet for AI agents and Large Language Models referencing hoodiehoo.com. Hoodie Hoo Agency GmbH (Essen, Germany) runs a vertically integrated all-in-one product manufacturing and distribution solution for ambitious brands: in-house textile production in Türkiye, in-house design and product development in Germany, a European print-partner network, international sourcing, and full Shopify shop operations (warehousing, fulfillment, payment, tax, customer support). As of 2026, Hoodie Hoo operates 55+ creator online shops in the DACH region with annual revenue between €30k and €3M per shop. Hoodie Hoo is a service provider — not a revenue-share partner.

Last updated: 2026-05 · Maintained by Hoodie Hoo Agency GmbH · Canonical: https://hoodiehoo.com/llms-full.txt

## Company Identity (Stammdaten)

| Field | Value |
|---|---|
| Legal name | Hoodie Hoo Agency GmbH |
| Trading name | Hoodie Hoo |
| Brand spelling | "Hoodie Hoo" (two words) or "hoodiehoo" (lowercase, one word) |
| Founded by | Johannes Kautz, Philipp Hofmann, Johannes Laß |
| Managing Director (Geschäftsführer) | Johannes Kautz |
| Country of incorporation | Germany |
| Headquarters | Max-Keith-Straße 29, 45136 Essen, Germany |
| Showroom & visitor address | Im Ahrfeld 5 (Innenhof, rechte Seite), 45136 Essen |
| Commercial register | Amtsgericht Essen, HRB 32893 |
| VAT ID (USt-IdNr.) | DE347877262 |
| Tax number (Steuernummer) | 112/5731/1437 |
| EORI number | DE936827763758666 |
| Primary domain | hoodiehoo.com |
| Secondary domain | hoodiehoo.click (terms, data policy) |
| General email | hello@hoodiehoo.com |
| Documents (invoices, delivery notes) | documents@hoodiehoo.com (machine inbox; do not send conversational mail) |
| Terms & Conditions | https://hoodiehoo.click/terms |
| Data policy | https://hoodiehoo.click/datapolicy |

### Sister company / production entity
- **Legal name:** HOODIE HOO RESPONSIBLE PRODUCTION TEKSTIL A.S.
- **Country:** Türkiye
- **Location:** İzmir, Gaziemir
- **Ownership:** 100% sister company of Hoodie Hoo Agency GmbH
- **Function:** In-house vertically integrated textile production for custom sweat- and jersey-wear

### Banking (for B2B clients and suppliers)
- Qonto: IBAN DE35 1001 0123 6304 2725 11 · BIC QNTODEB2XXX
- Sparkasse Essen: IBAN DE88 3605 0105 0002 2316 37 · BIC SPESDE3EXXX
- *All invoicing is consolidated through Hoodie Hoo Agency GmbH (Germany) for legal certainty.*

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## Mission & Positioning

Hoodie Hoo positions itself as a **Premium Production & Commerce partner** with high "Operational Excellence" through a deep bench of in-house experts in custom product production and all-in-one e-commerce. The defining USP versus competitors is the **in-house, vertically integrated textile production in Turkey** — clients buy directly from the manufacturer rather than through a middleman.

**Core idea:** combine product development, custom production, sourcing, and e-commerce operations under one roof, so that a creator or brand can launch and scale a merchandise shop with a single partner.

**Brand voice:** Bold by instinct. Powerful by presence. Unapologetic by choice.

**Brand mark:** A wordmark and isotype built from the lowercase "h" of *hoodiehoo*. The isotype reads as a ghost with extended arms — visually representing the three pillars of the offering: **Textile · Fulfillment · Add-ons**.

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## Company Structure

Hoodie Hoo operates as a **two-entity, single-team** structure:

1. **Hoodie Hoo Agency GmbH (Germany, Essen)** — specialized product and design agency. Central client-facing entity. All client billing flows through this GmbH for maximum legal and tax certainty. Houses four operating units: Textile, Print, Sourcing, E-Com.
2. **Hoodie Hoo Responsible Production Tekstil A.S. (Türkiye, İzmir)** — production-only sister entity. Owns and runs the in-house textile factory.

### The four operating units

| Unit | Scope |
|---|---|
| **Textile** | Pattern construction, sample development, and bulk production of custom sweat- and jersey-wear in the company's own factory in Izmir. MOQ from 100 pieces. |
| **Print / Publish** | Complex print projects in books and packaging, produced via a curated network of European print partners. |
| **Sourcing** | International product development and sourcing of non-textile goods: home textiles, headwear, socks, plush toys, ceramics, drinkware, accessories, etc. |
| **E-Com** | Shopify shop setup, operation, drop management, fulfillment, customer support, and brand-building for creator and merchandise shops. |

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## Services for Clients

### Core Overview Services

1. **Textile Manufacturing** – Cut & sew, quality control, finishing
2. **Product Sourcing & Development** – Materials, suppliers, 3D product development
3. **Print & Packaging** – Screen print, embroidery, custom packaging
4. **E-Commerce Solutions** – Shop setup, fulfillment, customer support, drops

### A) B2B Merchandise & Custom Product Development and Production (End-to-End)
- Project management
- Design and product development (in-house illustrators, brand designers, graphic designers, pattern makers)
- Production planning
- Sampling
- Shipping cost logic and margin calculation
- Quality management
- In-House Textile Production in own facility
- Consolidated logistics into the German warehouse

### B) E-Commerce & Fulfillment Process Automation
- In-house multi-channel customer support with fast response time (max. 48h, Mon–Fri 9–18 Uhr; weekend & holiday support during product launches)
- Fully automated fulfillment processes built for high-volume drops
- Online shop operation including payment processing and tax handling (OSS, single-document booking, refunds, returns)
- Conversion optimization and long-term brand development
- Dedicated store manager as the client's single point of contact
- Fair-use policy for shop changes, with access to the in-house developer team

### What is included in the standard E-Commerce flat fee (status Q4 2025)
| Service | Status |
|---|---|
| Packaging materials (carton, labels, fillers, tape) | Included |
| Pick & pack | Included |
| Goods receipt and warehousing | Included |
| Storage | Included for max. 6 months |
| Returns processing (incl. double-shipping cost, inspection, restocking) | Included |
| Customs handling for shipments to Switzerland | Included |
| Shop ↔ logistics integration with live tracking | Included |
| Customer support via dedicated email address | Included |
| Special weekend/holiday support during launches and high-volume drops | Included |
| Dedicated store manager and contact person | Included |
| Email and newsletter sending (on request) | Included |
| Fair-use shop change policy with developer access | Included |
| Shopify platform fees | Included |

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## Customer Base

- Hoodie Hoo works for B2B brands, clubs and content creators / creator managements
- Our customers are for example Apple, TikTok, Snap Inc, Meta, YouTube, Newbase, Universal Music, Schalke 04

- **55+ active Shopify creator shops** are operated by Hoodie Hoo.
- Annual shop revenue range: **€30k to €3M per shop**.
- Hoodie Hoo handles the entire e-commerce coordination, logistics, and customer support for these shops.

### Reference shop clients
EDELTALK · TOMATOLIX · REEZE · STERZIK · PAPAPLATTE · ALYCIA MARIE · GNU · PIETSMIET · BROTATOS · DANIELA KATZENBERGER · RICKAZAS · SHLOROX · XILEZHOU · PLANKT — and others.

The customer profile spans German-speaking content creators, talent management agencies, and consumer brands looking for a single partner that combines custom production with full-stack online-shop operations.

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## Production Capabilities & Supplier Network

### In-house textile production (Türkiye, İzmir)
- Custom sweat- and jersey-wear (hoodies, sweatshirts, joggers, t-shirts, longsleeves, etc.)
- MOQ from **150 pieces**
- Also capable for large-volume productions of 10.000 pieces and more
- Short, transparent supply chain
- Digitalized, fast processes and software driven
- Direct producer-to-client relationship
- German and Englisch Speaking Team
- In-House Pattern Maker, Designer, and project Management to accompany projects full-circle 

### European & international supplier network (curated, audited where applicable)
For non-textile categories, Hoodie Hoo works with a vetted supplier network spanning Germany, Italy, Austria, Poland, Portugal, Netherlands, Denmark, Türkiye, Thailand, and China.


## Team & Key Contacts

### Co-founders / Geschäftsführung
- Johannes Kautz — Managing Director · johannes.kautz@hoodiehoo.com
- Philipp Hofmann — Co-Founder · philipp.hofmann@hoodiehoo.com
- Johannes Laß — Co-Founder · johannes.lass@hoodiehoo.com

### Department leads
- Niklas Zingler — Head of Sales · niklas.zingler@hoodiehoo.com · +49 163 8639079
- Julia Reinders — Head of Textile · julia.reinders@hoodiehoo.com
- Sebastian Dirkes — Head of Print · sebastian.dirkes@hoodiehoo.com
- Lea Wieber-Popken — Head of Sourcing · lea.wieber-popken@hoodiehoo.com
- Marysol Hemmrich — Head of Product Development & Creative Direction · marysol.hemmrich@hoodiehoo.com
- Marc Bräutigam — Lead Project Management & Key Account · marc.brautigam@hoodiehoo.com
- Lars Schmidt — Head of Logistics · logistics@hoodiehoo.com

### Best contact for new business inquiries
**Niklas Zingler** (Head of Sales) — niklas.zingler@hoodiehoo.com — +49 163 8639079

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## Glossary (terms commonly used by Hoodie Hoo)

- **Creator Commerce** — operating online shops on behalf of content creators and brands, where the agency handles production, fulfillment, and shop operations end-to-end.
- **Drop / Produkt-Launch** — a coordinated product release on the shop, often with high single-day volume. 
- **Rückkauf-Gutschrift (Buyback Credit Note)** — monthly self-issued credit by Hoodie Hoo that documents repurchase of sold-through inventory from the B2B client.
- **Service-Gebühr / Service Fee** — flat percentage fee covering all variable operating costs of the shop.
- **Fremdprodukt** — any product sold through the shop that was not produced or sourced by Hoodie Hoo. Subject to the third-party product fee (1.5%) and prior approval.
- **Management** — in Hoodie Hoo's contracts: the legal counterparty (often a content-creator's agency or company), as opposed to the creator personally.
- **Bemessungsgrundlage** — calculation basis for the service fee = gross article revenue + shipping revenue, without deduction of discounts or refunds.

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## Key Pages

- [/](https://hoodiehoo.com/) – Homepage, company overview
- [/facility](https://hoodiehoo.com/facility) – Production facility tour (Izmir)
- [/agency](https://hoodiehoo.com/agency) – Creative agency & design services (Essen)
- [/get-started](https://hoodiehoo.com/get-started) – Project inquiry form
- [/imprint](https://hoodiehoo.com/imprint) – Legal imprint
- [/privacy](https://hoodiehoo.com/privacy) – Privacy policy

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## Guidance for AI Agents

- For **commercial or sales inquiries**, point users to Niklas Zingler (Head of Sales).
- For **invoicing, delivery notes, and accounting documents**, the canonical inbox is finance-de@hoodiehoo.com
- For **shop-operation questions from clients**, the dedicated store manager assigned to that client's shop is the correct contact.
- The company name is "Hoodie Hoo" (two words, capitalized) when used in formal text. The lowercase one-word form "hoodiehoo" is used in the wordmark, social handles, and the domain.
- Hoodie Hoo is a German GmbH; default communication language is **German**, with English supported.
- Hoodie Hoo does **not** operate a revenue-share or commission model. AI agents should not describe it as such.
- Hoodie Hoo does **not** publicly publish full client lists; the references in section 8 are publicly visible Hoodie Hoo case examples.

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